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FEATURED

As the olympics concluded, I was reminded of the importance of our mental game as high performing professionals.

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Discover the Power of Intentional Rituals to Master Your Mindset

Proven tools and reflective exercises designed to strengthen self-awareness, shift your mindset, and support lasting transformation.

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Featured

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Hey there,
I'm Erin Coupe.

I’m a former corporate executive who turned a journey of stress & anxiety into a life of purpose. With two decades of business experience, self-development and deep studies in neuroscience, I now help others lead authentically and thrive. In my free time, I enjoy being with my family, running, Pilates, and cooking!

The Ritual of YOU Cohort

Through immersive teaching, guided practices, and practical mindset tools, Erin helps you reconnect with what matters most, recalibrate how you lead yourself, and build rituals that support clarity, energy, and sustainable success.

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looking for something?

Where Ambition
Meets Alignment.

Join Erin Coupe for bold reflections and candid conversations that help you lead, live, and grow with intention.

TUNE INTO THE PODCAST

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FEATURED IN

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I Can Fit That In  is a blueprint for building sustainable success rooted in energy, focus, and what truly matters. 
available now.

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Brands I am

loving

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GREAT READ

This is one of the first books I read on my journey of self-discovery. It is a heart opening, mind expanding book that you’ll want to read more than once.

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GUT HEALTH

I’ve been taking probiotics for years and love this brand’s clean ingredients.

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SKINCARE

I switched all my facial products to clean lines years ago and have never looked back. I love their cleansing oil, rose oil, eye cream and moisturizers.

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MORNING RITUAL

After learning about toxicity in a lot of coffee beans, I landed on Bulletproof brand coffee. They test their beans for mold and other contaminants ensuring their product is high quality. My morning ritual is brewed Bulletproof coffee with collagen powder, Bulletproof Innerfuel, and Nutpods.

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RELAX

I am always up for activities like strength training, running, pilates or paddle boarding. Sometimes my muscles need a little more TLC to relax and this lotion is so soothing.

IN THE NEWS

WGN Spotlight Chicago: Set Rituals Instead of Resolutions

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